Favorite Fishing Rods

You saw them at ICAST. There clearly was no way to miss them—a towering, two-story booth under the banner of a brand new tackle company. Their particular name's Favorite Fishing. And they’ve arrive at make a splash.

Headed by a market retail veteran in Winston Tucker, who brings several years of experience developing companies like Moth Wing camo and selling to major buyers like Academy Sports and Bass Pro Shops, Favorite is poised to be an important player within the coming months. Backing Tucker is general manager Bill Woodard, a former Walmart executive whose decades-long job features spanned the globe from simple, Arkansas origins to board spaces across Europe and Asia.

Yes, preferred is a name in fishing, but its leadership has roots deeper and more experienced than most industry startups, and they’ve got big programs. The huge ICAST booth ended up being simply a warning chance.

Perfect profit margins

Tucker and Woodard are not any springtime birds with regards to retail. They have the online game: profit margins matter. They matter equally as much since the product regarding the rack and simply up to the clients walking inside door. Compared to that end, Tucker—a lifelong angler who, for decades, toiled away at custom rod and reel development—created a full-fledged preferred lineup that is built to provide retailers the best margins in the industry. Forty-five percent or better! That’s the guideline.

Just what exactly do you realy get for the?

Favorite’s Summit Rod headlines their lineup. At $349, it’s made for really serious bass fishermen which don’t mind ponying up for advanced tackle. The Summit Rod is not cheap, but relating to Tucker and Woodard, it packs the punch of a rod of two times that price.

FLW all-time cash champion David Dudley says he’s never ever felt something want it, that there’s nothing else in the marketplace that gives you the feel of his new preferred (and favorite) rod. A 6-foot-5 spinning Summit weighs in at significantly less than two ounces; its 7-foot-2 casting cousin recommendations the scales at only over three.

Here’s a quick look:

“You could make about 10 normal rods when you look at the time it will take united states to create only one Summit, ” states Woodard. “It takes considerably longer to create because they’re minimal. The pole is an unique mixture of graphite and carbon fiber, built-in our exclusive factory in Asia. It utilizes Fuji Torzite guides from Japan, made of what is—other than diamond—the most difficult compound known to man. The Look it self originates from a mixture European and US staff helmed by our president, rod expert Winston Tucker.”

Favorite’s Phantom MSRP $149

Favorite’s Summit MSRP $349

The favourite Summit is, relating to their group, 1st pole to previously be built together, single-piece from tip-to-butt. “The reel chair it self bolts into pole, so it’s different from a reel chair when you look at the old-fashioned sense of the word. For that reason, when someone like David Dudley is fishing, their hand is really on pole, and therefore considerably boosts the experience. Dudley loves it, ” adds Woodard.

Following the flagship, Favorite’s all-purpose Phantom pole hits the product sales flooring at just $149.99—a significant reduction from Summit, however with an adequate amount of the organization’s special styling and groundbreaking technology to warrant the full preferred pedigree.